Wednesday, January 30, 2008

cultural differences

Recently I attended a trade show dedicated to the cosmetic packaging industry in Asia. Business men and women traveled from across the globe to display their products or browse in search of suppliers. I would say most products were to be used locally and service the Asia marketplace. Of course companies from Europe and the US are always looking for cheap alternatives to sourcing but there are many concerns for these companies when sourcing from Asia. The socially responsible concern is that of moving jobs from their native countries. Other concerns would be the quality of the product, the logistics and the environmental impact. Most of the companies I saw or met with, are current customers; however now we will serve them as a global supplier. It is not uncommon to see business people with a Chinese interpreter; although, most companies prefer to hire someone from the area who is educated, familiar with the area and a good communicator.

As expected, the cultural differences were vast. I was very fortunate to have fellow coworkers who were willing to spend time outside of work to help me acclimate. Getting around town, communicating with the taxi drivers, ordering food - none of which would have been possible without having someone who spoke the language. Fortunately, most of the hotel staff spoke English. I look forward to the next trip and seeing the sights and taking part in more of the traditional Chinese activities.

Monday, January 28, 2008

in response

In response to various comments regarding my previous posts, I feel the need to clarify what it is exactly that I do. The company I work for is a packaging manufacturer - a supplier. Mostly known as a tier 2 supplier - meaning we do not deal with the end customer; that being said, my marketing plan would not include targeting the public or your average consumer. Why bother?! It would be a waste of my time and of theirs. So you need not worry about receiving spam email from me!

Aside from marketing, I work in business development. My goal is to pursue new markets. Ultimately, supplying different industries with our product. Most everyone has had some experience at one point in their lives of having to sell something. Whether it be selling yourself to your teacher to try and get a better grade or even selling magazines as a kid to earn money for your school. Surely, you know it is difficult. I am now experiencing the difficulty of being the little guy in hopes of trying to supply corporate giants such as Apple, Procter & Gamble and Absolut. David vs. Goliath!

Monday, January 7, 2008

The second week of the New Year has begun and at my job that means I have to develop a marketing strategy for the entire year. Marketing in any industry, revolves around the internet. Therefore, the medium of choice will be the internet. I plan to do away almost entirely with trade publications and advertisements. Why spend the money, when you can get more of a response for relatively no cost. ie the internet and email. Mass emailing is a highly effective tool. Every time you open your mailbox, I am sure there is unsolicited messages. Perhaps, just from purchasing something at a website. In our industry, keeping customers and colleagues up-t0-date is a full-time job. What better way then to send a newsletter featuring good visuals and informative content. That's my plan - my marketing plan.

Friday, January 4, 2008

Blog possibilities

A weekly blog with a focus on recent job experiences and my upcoming trip to China to visit my company's new manufacturing facility located near Shanghai. Upcoming entries will include my expected culture shock, many reviews of authentic Chinese cuisine, the black market, and of course my experience on the job. In addition, I plan to compare the difference between an American manufacturing facility and that of a 'typical' Chinese facility. Other topics to include daily tasks and responsibilities, which sounds mundane, and presentations I make as I visit potential customers throughout North America. I want my readers to be able to visualize my job experiences and understand how great school really is and stay young - never grow up!